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Consumer Products

Trilegal has substantial experience in advising consumer businesses on complex market entry/exit transactions, joint ventures, restructurings, bank financings, acquisitions and disposals, along with providing pragmatic and tailored advice on product labelling, safety and compliance issues, brand management, tax, and cross-border matters.

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The consumer goods (FMCG) industry in India is diverse and comprises companies engaged in the production, distribution and sale of a variety of consumer products. Being the fourth-largest sector in the country, the FMCG industry is experiencing rapid growth influenced by increased consumption and the government’s initiatives to allow 100% and 51% FDI in food processing and single-brand retail, and multi-brand retail, respectively.

There have been positive legal developments to improve the ease of doing business in connection with the FMCG sector, with the Legal Metrology (Packaged Commodities) Amendment Rules 2022 recently introducing measures to simplify packaging processes, making compliance easier.

The industry, which in recent times has witnessed an increasing shift to a cashless economy and the advancement of e-commerce along with corporate reorganisations and increasing compliance costs, is likely to grow at a CAGR of 14.9% to reach USD 220 billion by 2025, from USD 110 billion in 2020, as per the report by India Brand Equity Foundation. For businesses to operate smoothly in such a commercial and transactional market with transient regulations and competitive pressure, it is critical to proactively mitigate risks and comply with safety and regulatory compliances.

Our cross-disciplinary team of lawyers has substantial experience in advising FMCG businesses on complex market entry/exit transactions, joint ventures, restructurings, bank financings, acquisitions and disposals in the consumer domain. We have provided pragmatic and tailored advice on product labelling, safety and compliance issues, brand management, tax, financings, and other cross-border matters to leading retailers and manufacturers in the sector.

Some of our clients in this space include –

  • Hindustan Unilever
  • ITC
  • Procter and Gamble
  • Samsung India Electronics
  • Marico
  • Godrej Consumer Products

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