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RBI’s misselling proposals may reshape how retail game is played hereupon

22 Mar 2026

This is a link-enhanced version of an article that first appeared in Business Standard

Article Overview:

This article highlights that the RBI’s draft misselling proposals could materially change how banks and other regulated entities market and sell retail financial products by formally defining misselling, tightening conduct expectations for sales teams, and placing greater emphasis on customer suitability and explicit consent.

Our Partner, Ameya Khandge, Banking and Finance, shared his perspective. Here’s what he had to say:

“The RBI’s draft addresses the visible symptoms, it does not fully tackle the deeper structural conflict at the core of the issue. He added that the regulator could have provided a broader framework within which banks and regulated entities could define and implement suitability based on their own requirements.”

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